
Children's book illustration for independent authors
Guidance to create a book you are proud to publish.

Pufli is a global illustration agency supporting first-time authors and home to incredibly talented artists. We create original, captivating artwork for stories that shape childhood.
Since 2013 we have created emotionally-driven artwork for self-publishing authors in the USA who want their picture books to inspire and educate young readers worldwide.
From character conceptualization to publishing through on-demand platforms, our creative process is specifically designed to guide and support first-time authors.
Tell meaningful stories with illustration

Let's find the right illustrator for you, together
Rocio Caputo
Agustina Barriola
Marcia Fernandez
Carla Paludetto
Lola Noguer
Sara Niett
Anita Albanese
Maria Carranza
Built around your self-publishing needs





What you get
From story to book
Timeline & investment
Take the first step and become a children’s book author, today.
You don't have to navigate the illustration process alone. Get daily support and guidance for your illustration goals while avoiding costly mistakes.
Start your book!
Deliverables that combine high-quality illustration and professional project management.
Eliminate uncertainty with our step-by-step process, built for self-publishing authors.
Don’t hire-and-pray. Clear expectations from the start.
BOOK TITLES


Latest release: Go To Bed Fred!
Written by Stephanie Betts Coleman, illustrated by Pufli's Artist Anita Albanese and published by Miriam Laundry Publishing.
Go to Bed Fred! tells the story of a young boy who's endless imagination and wonder keeps him from going to sleep.
RECENT FEATURED PROJECTS


Picture by author Stephanie B. C.
Success Stories 💜






2. Plan your layout & composition
Quick draft for the structure of the storyboard. Text layout and powerful page design.
3. Create final illustrations & colors
With sketches approval, we dive into the final coloring art and design layout.
1. Design your characters
Bring to life the main characters of your story. Explore different visual options that represent their personalities and expressions.






4. Design the full cover
Illustration and design of the front cover, back cover and spine.
Because if you are going to do this, you want to do it right.
OUR 4-STEP CREATIVE PROCESS
Publish on-demand, easily
Trim size, bleeds, margins... it can get overwhelming. Don't worry, we've got you. When your book is ready, we will provide you with ready-to-upload files for any on-demand publishing platform like Amazon KDP or IngramSpark.
Playbook: How to turn your story into a fully illustrated book


Learn what it takes to make a beautiful children's book with our free PDF playbook. It's a short read, and you will understand the different decisions behind the process of bringing your story and characters to life.
DOWNLOAD FREE GUIDE
What makes Pufli different?
CREATIVITY. You will receive original, top-quality artwork.
PARTNERSHIP. You will partner with people interested in long-term relationships, not transactional projects.
EXPERIENCE. You will collaborate with people who care and understand what a picture book project means to a first-time author.


FLEXIBILITY. You can take the project at your own pace. We provide end-to-end support through our illustrators and creative directors.
Your book starts here


Learn exactly what to expect. From choosing your illustrator to timeline, investment, and the creative journey. Or, if you're ready, tell us about your book and we'll guide you from there.




















