black blue and yellow textile

Children’s book illustration for independent authors

Pufli is an illustration agency for first time authors, and home to incredibly talented artists. We are proud to create colorful, captivating artwork that sparks emotion.

Since 2013 we have created emotionally-driven artwork for self-publishing authors in the USA who want their picture books to inspire and educate young readers worldwide.

From character conceptualization to publishing through on-demand platforms, our creative process is specifically designed to guide and support first-time authors.

Tell meaningful stories with illustration

Let's find the right illustrator for you, together

Children’s book illustrator style - colorful whimsical dog and girl in a barn Children’s book illustrator style - colorful whimsical dog and girl in a barn

Rocio Caputo

Agustina Barriola

Marcia Fernandez

Carla Paludetto

Lola Noguer

Sara Niett

Children’s book illustrator style – exploring girl with dogChildren’s book illustrator style – exploring girl with dog

Anita Albanese

Maria Carranza

Independent doesn't mean alone

Create a book you are proud to publish

LEARN WHAT HAPPENS NEXT

What you get

From story to book

Timeline & investment

Take the first step and become a children’s book author, today.

You don't have to navigate the illustration process alone. Get daily support and guidance for your illustration goals while avoiding costly mistakes.

Start your book!

Deliverables that combine high-quality illustration and professional project management.

Eliminate uncertainty with our step-by-step process, built for self-publishing authors.

Don’t hire-and-pray. Clear expectations from the start.

BOOK TITLES

Latest release: Go To Bed Fred!

Written by Stephanie Betts Coleman, illustrated by Pufli's Artist Anita Albanese and published by Miriam Laundry Publishing.

Go to Bed Fred! tells the story of a young boy who's endless imagination and wonder keeps him from going to sleep.

RECENT FEATURED PROJECTS

Picture by author Stephanie B. C.

Success Stories 💜

”It was such a fun experience. I learned so much just by being in the same document the artist was in. I’d work with them again in a heartbeat - I’m thrilled with our final product, and the readers are too!”

- Jill Gavin - Buffalo, New York

”Amazing! It was really a joy working with them. Whether I gave them fully fleshed out ideas, half-baked ones, or just a few thoughts, they were able to understand and deliver exceptional results. Thanks for all of your hard work.”

- Chris Lenhert - Brooklyn, New York

"It has been such a joy to work with PufliAgency on my first children's picture book! Mateo and Anto took time to understand my project and my preferences for the illustrations before helping me find the best illustrator for my project. They were patient, thorough, thoughtful, and provided excellent communication and support throughout the process. I highly recommend working with PufliAgency on your next picture book project--you will not be disappointed!"

- Nicole Elliott - Columbus, Ohio

”I can't say enough about the speed, and pleasure of working with your group. Many of my customers who are not yet readers, the pre-school set, adore her illustrations. I am thrilled to have been directed to Pufli. The things I was concerned about: : distance, communication and ownership, were never an issue. It was a genuine pleasure.”

- Steph B. Coleman - Springfield Gardens, NY

Because if you are going to do this, you want to do it right.

OUR 4-STEP CREATIVE PROCESS

1.

Bring to life the main characters of your story. Explore different visual options that represent their personalities and expressions.

Design your characters

2.

Quick draft for the structure of the storyboard. Text layout and powerful page design.

Plan your layout and composition

3.

Create final color

With sketches approval, we dive into the final coloring art and design layout.

4.

Design front and back covers

Illustration and design of the front cover, back cover and spine.

Publish on-demand, easily

Trim size, bleeds, margins... it can get overwhelming. Don't worry, we've got you. When your book is ready, we will provide you with ready-to-upload files for any on-demand publishing platform like Amazon KDP or IngramSpark.

Playbook: How to turn your story into a fully illustrated book

thumbnail listing the content of a Puflibooks free guide
thumbnail listing the content of a Puflibooks free guide

Learn what it takes to make a beautiful children's book with our free PDF playbook. It's a short read, and you will understand the different decisions behind the process of bringing your story and characters to life.

DOWNLOAD FREE GUIDE

What makes Pufli different?

CREATIVITY. You will receive original, top-quality artwork.

PARTNERSHIP. You will partner with people interested in long-term relationships, not transactional projects.

EXPERIENCE. You will collaborate with people who care and understand what a picture book project means to a first-time author.

Simple drawing representing confidence and trust
Simple drawing representing confidence and trust

FLEXIBILITY. You can take the project at your own pace. We provide end-to-end support through our illustrators and creative directors.

Your book starts here

Learn exactly what to expect. From choosing your illustrator to timeline, investment, and the creative journey. Or, if you're ready, tell us about your book and we'll guide you from there.

Questions? Say Hello!

hello@pufliagency.com

© Pufli Agency 2026— All rights reserved.